About Greg Whaite

Greg Whaite is an advertising and marketing communications professional with over 30 years’ experience.

In this time, Greg worked on ‘blue chip’ accounts at some of the world’s most recognised advertising agencies including Saatchi & Saatchi, Y&R, Leo Burnett, FCB and BBDO. His career highlights include the implementation of campaigns across all communication spectrums in Australia, Asia, South Africa and the UK.

Determined to gain some insight into the conflict and discord that frequently characterised the communications development process, Greg became interested in the PCM. His initial interest in PCM quickly evolved into a passion that saw him become a Certified Facilitator.

Greg says “If we don’t know how to connect with and motivate a person, we run the real risk of wasting their valuable skills through miscommunication and the inevitable stress and conflict it causes,” says Greg. “PCM offers extraordinary insights for improving business performance and personal relationships.”

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